Stand Out From The Crowd - Designers Show 106Jul 17, 2023
What makes you different and unique? How do you communicate that to those looking for your services?
In this Designers Show, we delve into digital marketing and the design-build industry with our esteemed guests. We're thrilled to have Joleen Emery, the talented digital marketing strategist from Big Raven Media, and the dynamic couple Chris and Michele Pasch from Avocet Design Build.
Let's embark on an engaging discussion encompassing all these fascinating topics.
Introductions & Upcoming Courses 00:01
Chris & Michelle's Business Overview 07:53
Prequalify Leads 14:09
Asking the Budget Question 17:24
Job Costing 20:58
What is our Competition Doing? 22:06
Making Major Changes in your Business 27:23
What to do to make your Company Stand Out 30:35
Getting your Digital House in Order 38:44
Dan & Joleen's Marketing Course 42:44
Marketing with Community Events 48:50
Contact Clients Often through Paper 53:50
Customer Base & the New Website 56:15
Rebranding by Renaming Your Services 58:07
Highlights from the Designers Show:
Importance of Online Presence: The video emphasizes the importance of having a strong online presence. Your website is your digital storefront and should reflect your brand and the quality of your work.
SEO and Web Crawlers: The concept of Search Engine Optimization (SEO) and web crawlers is discussed. SEO helps your website to be easily found by search engines, and web crawlers index your website. Clear and relevant content on your website is crucial for effective SEO.
Website as a Living Entity: The video highlights the importance of regularly updating your website and treating it as a living, breathing entity. Regular updates make your website more attractive to web crawlers and, by extension, to potential clients.
Community Involvement: Chris and Michelle from Avocet Communications share their experience of community involvement and how it has helped them build trust with their clients. They discuss their involvement in local projects and how it has positively impacted their business.
Unique Services: They also discuss their unique "concierge service" and how it has helped them differentiate themselves from their competitors and attract more clients.
Consistency and Solid Foundation: The video emphasizes the importance of consistency and having a solid foundation for your business. This includes having a well-structured website, a clear marketing strategy, and a strong community presence.
Customer Feedback: Chris and Michelle share the positive feedback they've received from customers since improving their website and online presence. They note that their new website has given them validity and attracted more clients.
Brand Awareness: The video concludes by emphasizing the importance of brand awareness and being active in the community. This includes both digital marketing efforts and real-life community involvement.
Takeaways from the Designers Show:
In the ever-evolving digital landscape, businesses must adapt and innovate to stay competitive. A recent discussion on the designer show, featuring digital marketing expert Joleen, and Chris and Michelle from Avocet Communications, shed light on the importance of a strong online presence and community involvement for business success. Here are some key takeaways from the conversation:
1. The Power of a Strong Online Presence
Your website is your digital storefront. It's the first impression potential clients have of your business, and it should accurately reflect your brand and the quality of your work. Chris and Michelle shared how revamping their website under Joleen's guidance transformed their business, attracting more clients and providing a platform to showcase their work and services effectively.
2. SEO and Web Crawlers: The Backbone of Digital Visibility
Search Engine Optimization (SEO) and web crawlers are crucial components of digital marketing. SEO involves optimizing your website to rank higher in search engine results, making it easier for potential clients to find you. Web crawlers, on the other hand, are bots that search engines use to index your website. Having clear, relevant content on your website is vital for effective SEO and to ensure web crawlers can index your site correctly.
3. Treating Your Website as a Living Entity
A successful website is not a static entity. It requires regular updates and maintenance, much like a living organism. Regular updates not only keep your content fresh and relevant but also make your website more attractive to web crawlers, improving your SEO. Chris and Michelle discussed how regular updates to their website helped maintain their online presence and attract more clients.
4. Community Involvement: Building Trust and Brand Awareness
Community involvement is a powerful tool for building trust and brand awareness. Chris and Michelle shared their experience of participating in local projects, which helped them build trust with their clients and establish a strong presence in their community. They also discussed their unique "concierge service," a differentiated offering that helped them stand out from their competitors.
5. Consistency and a Solid Foundation: Keys to Long-Term Success
Consistency in your marketing efforts and a solid business foundation are crucial for long-term success. This includes having a well-structured website, a clear marketing strategy, and a strong community presence. Chris and Michelle's experience highlighted how consistency in their digital marketing efforts and community involvement contributed to their business growth.
6. Customer Feedback: The Litmus Test of Success
Customer feedback is a valuable measure of your business's success. Chris and Michelle noted that their new website and improved online presence resulted in positive feedback from customers, validating their efforts and contributing to their business growth.
In conclusion, the conversation underscored the importance of a robust online presence, community involvement, and consistent marketing efforts in driving business success. As the digital landscape continues to evolve, businesses must adapt and innovate to stay competitive, and the insights shared by Joleen, Chris, and Michelle provide a valuable roadmap for this journey.