6 Things You Must Do On Houzz To Grow Your Business

6 Things You Must Do on Houzz to Grow Your Business

Ken Horst

Grow Your Business With Houzz

If you haven't heard, Houzz is the largest, most popular website on the internet for people interested in designing, building, redecorating and remodeling their home. It is also the fastest growing directory of industry professionals including general contractors, design build remodelers, interior designers and more.

These two facts mean there is good news and bad news if you're an industry professional trying to grow your business. The good news is that Houzz is free and a very smart place to list your business so that potential clients to find and contact you.

The bad news is that just about every professional in the industry also knows this, so the competition for who shows up when a potential client does a search on Houzz is fierce to say the least.

The following tips will help you optimize your presence on Houzz and attract new clients.

#1 – Be Visible

How to improve your ranking on Houzz

The most important thing for any company on Houzz is for people in your local area to be able to find you. With your pro account on Houzz, there are many things you can and should do to increase the chances you will show up when people conduct various searches. The single most important thing any business must do to improve their visibility on Houzz is complete their profile.

While Houzz is very clear (and helpful) about exactly what you need to do to complete your profile, I can tell you that the two biggest reasons why most profiles are incomplete and almost invisible are;
1. No link from your website to Houzz, and
2. Not having at least three reviews.

Fix these problems on your profile, and you will get more people seeing your company listing and ultimately calling you.

#2 – Be Trustworthy

Customer reviews and reputation marketing on Houzz

Houzz is many things, search engine, business directory, social media channel and review website. Most of us have been conditioned to think we can't buy anything without reading online reviews (Think Yelp and Amazon) and because Houzz puts a high value on reviews, you should too.

People value reviews because they provide social proof and the more good reviews you have, the more people tend to believe you are a good company to do business with.

Houzz has made getting reviews from your clients even easier by providing a way to request them by email right from your Houzz account. Make sure you ask for a review immediately following the successful completion of every project.

#3 – Be Useful

How to get more followers on Houzz

The way people use any social media channel is simple, we follow people we like or people who are subject matter experts and share information about things that are interesting to us. Houzz knows this, and they have built it into their algorithm that determines where you show up in the search results.

Being useful on Houzz is a simple as answering questions, contributing to discussions and by creating content on your profile, like Ideabooks, that is relevant and useful to the other members of the Houzz community.

The other big benefit of being useful on Houzz is that it gives people a reason to follow you.

#4 – Be Responsive

How to impress potential clients on Houzz

When someone asks a question about one of your photos or projects, you need to respond right away. The worst thing you can do for your business on Houzz is not respond at all and the faster you respond, the better people will feel about doing business with you someday.

Being responsive is also another good way to get more people to follow you on Houzz.

#5 – Be a Photographer

Two ways to improve your photos on Houzz

The main driving force for all the traffic on Houzz is pictures and for this reason, photos are the most important ranking factor in your profile. But don't be confused about this, he or she with the most photos does not necessarily win the race.

A large number of low resolution, poor quality photos doesn't benefit anyone including Houzz. This is why you will see a business ranking higher in the search results than their competitors who have more projects and photos.

There are two ways to improve in this area:
1. Buy a great camera and learn how to take great pictures (YouTube has a ton of free videos that teach photography)
2. Hire a professional photographer to shoot your projects

While you may be grimacing about the cost of either of these options, the cost of posting low-quality photos on your Houzz profile means no new clients.

#6 – Be a Writer

How to use Ideabooks on Houzz

The single most valuable thing a business can do to get more business online is create great content. If you have a website but no blog, your website is all but dead to Google and, to a certain extent, Houzz operates the same way.

Good content is the lifeblood of the internet and the primary way companies deliver information online to educate and influence prospective customers to buy from them. Good content is also one of the best ways to engage people online, and many people will share content on social media if they think it is well written, relevant and useful.

The big opportunity to write on Houzz is in Ideabooks, and the best Ideabooks I can find are great because of a combination of good content and great photos. If you want to get more visibility on Houzz, attract more followers and generate more leads and sales for your business, you will need to invest some time creating content that people want to read.

The good news is Houzz is a great place to showcase and promote your content and photos because there are millions of users hungry for information about improving their homes.

Ken Horst - Digital Marketing Wingman

Ken Horst - Your Digital Marketing Wingman

Hi Everyone

I'd like to start out by thanking Dan Baumann for giving me the opportunity to write this blog post. Dan wanted me to share this information about Houzz because it's so important and relevant in today's business world.

With over 18 years of digital marketing experience, my passion for helping others get more business from their online marketing efforts is stronger than ever.

I've seen and tried a lot of tactics to get more business online. I am continually honing my skills to keep up with the rapidly changing times by managing my websites and by following and reading books, blogs, guides and whitepapers from the brightest minds in digital marketing today.

I've also had the opportunity to meet and stay connected to some of the smartest digital marketers in the business who I consider to be my advisory board.

If there is anything I can help you with your online marketing efforts, please feel free to contact me:

Ken Horst

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We would love to hear how Houzz is working for you and we would especially
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