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Too many contractors are discouraged. They know that times are tough and the economic outlook is bleak. At least that's what they keep hearing.
The truth is that a lot of commerce is going on. Take a look at the parking lots at the malls and restaurants. They're full of shoppers. Home Shows are attracting record crowds.
Did you know some contractors are actually growing their businesses right now? You heard right, growing. And they aren't doing it by cutting their prices.
What are these contractors doing?
1. Actively marketing their business
2. Continually educating themselves
3. Watching their expenses
I recently had the pleasure of talking with Joy Gendusa, CEO of PostcardMania to discuss marketing. We talked about how business owners are paralyzed right now. They don't know what to do next.
Joy's company works with businesses of all sizes to help them get unstuck, and she knows what she's talking about. She started her company in 1998 and has grown it into a very successful business employing over 150 people with revenues of $22 million.
If you haven't seen it, check out her website at PostcardMania. PostcardMania helps businesses set up and implement post card mailing campaigns from start to finish. She also offers a ton of free marketing advice that all of us can use right now. It's good stuff!
Joy has a wealth of information to share and has agreed to do an online seminar with us. Joy will discuss strategies and techniques you can use to market your business and get the leads coming in again.
One thing you'll notice right away is that her philosophy of helping people is very apparent. Even if you never work with her company, you'll come away from this seminar with good information you can implement in your business right away.
Dan Baumann
PPS. If you decide to work with PostcardMania, just mention Dan Baumann and ChiefExperts.com and you'll receive 1000 free postcards with your first order.
Contents of this 1 Hour 10 Minute Seminar:
- Introduction
- What is Marketing
- How Post Card Marketing Works
- How Large is the Market for Your Company
- Getting Started with Marketing & Mailing Lists
- How Much Marketing Is Needed
- Post Card Critiques
- Successful Post Card Designs
- Free Marketing Tips
- Q&A - Costs
- Q&A - Tracking Marketing Results
- More Marketing Info Available
- Q&A - Websites
- Q&A - Size of Post Card & Success
- Q&A - Demographics
- Q&A - Defining Your Target Market
- Q&A - Highly Automated Post Card Systems
- Q&A - Marketing Custom Home Design
- Q&A - Mass Mail vs Mass Email
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