What the heck am I talking about? Prime the Pump! It's an old cliché that is
true now more than ever. In the 1930s it was applied to government efforts to
stimulate the economy and thereafter was applied to other undertakings.
What are you doing to Prime the Pump?
I've been talking with many of my clients lately and the common thread is
that they are very nervous, even scared about what's going on in the
economy. It's amazes me that some people are really busy and having record
months of sales and others are dead in the water.
Watch the short YouTube video by Zig Ziglar and then read on.
It got me to thinking about my business and how all of this has
affected me. I was staring at the ChiefExperts.com website knowing the I had the
huge task of redoing much of the site. It was a mess with outdated pages, dead
links and lousy navigation.
For days I couldn't get anything started. I'd stare at the screen, almost in
a daze. Then it happened. I "Primed the Pump". I just got started on something,
anything. Now a few weeks later and many hours of effort I'm going full steam
ahead and in the next few weeks will have even more major changes and addition
on the site.
I'll offer some ideas on how you can prime your pump but let me
explain some of the things I've done so far.
Reorganized the site navigation in a more logical format.
Focus of the site is now exclusively for Chief Architect users and how to
make more money doing design.
It's time to get face to face again. I'll be setting up some classroom
training in various locations in 2009. I have one set up in Hopkins MN on Jan
27th and 28th and will post the info on Monday.
Updated the Members Support Forum - Current members will have a place to ask
questions about Chief and their business.
Chief Architect has placed a link from their website to ChiefExperts.com.
This is way cool! I sure do like what they are working on can't wait to start
telling you about all of the cool stuff coming in X2
Some things I'll be working on in the coming weeks
Go through all of the current articles and tutorials and make sure they're
up to date.
Updates to much of the previously recorded classes to a new, faster and
downloadable video format.
A new "Site Intro Tour" and "How to Use the Site" video.
A total reorganization of the Downloads Area with much new content.
Many new short "Tips and Tutorials".
New Kitchen, Bath and Deck training series for Chief Architect.
An updated Testimonials Page with links to contact info and websites. (This
is good for your search engine rankings gang!)
More articles and other information that will help bring business into your
doors.
Okay, enough about ChiefExperts.com. What are you doing to "Prime
Your Pump"? Here are a some suggestions for you:
Prime your Chief Architect Pump - Join this site and get involved. Now is a
great time to get ahead of your competition so you can become the Designer and
Contractor of Choice.
Stay Positive - I know it's hard to do when the outlook is so bleak and
there is no work coming in but if you let all of this negativity get to you it
will be impossible to get anything going.
Start Small - Do something, anything that will get your name out there!
Sometimes all it takes is that first action.
Call a past customer to say Hi. You might get some work out of it or a
referral. Then call another one.
Start updating your client list using a spreadsheet or contact manager. Call
your past customers to get their email addresses.
Start looking into how online email systems work. Constant Contact works
great.
Put together a Handyman Gift Certificate that you could offer to
people. Check out the example below.
Call a Realtor and ask them if they are dealing in foreclosures. Offer your
services to do As-Builts for these buildings that the Realtor could use as a
marketing tool. Then call another Realtor.
If you're a designer call some of the respected remodelers in your area to
see if you could do some As-Builts or plans for them. (maybe at a reduced rate)
List your company at ActiveRain.com and
other websites for free to get your name out. The first one is
the hardest but get it started.
List your company on Craigs List
Place your business cards everywhere you go. Start by handing out one card
per day.
Start attending toastmasters meetings. You'll meet some great people and
improve your communications skills.
Check into getting vinyl lettering or magnetic signs with your
company name and phone number on it and apply it to all of your vehicles.
Send a card to a past client. Then do another one and so on.
Attend your local Chamber of Commerce meetings. Do whatever it takes to get
some networking going.
If you have kids in school, open up the school directory, pick out a
name of someone you've never met and invite them to lunch.
Get Creative! The bottom line is it's all in the numbers and it starts with
number 1. The more people that hear from you, know about you and know you the
better the odds that you'll get some things going.
Got some great ideas that work for you? Send them to me and I'll post them
with a link to your website. (external links to your site help search engines
index you better)
Take care for now and get busy "Priming the Pump"
Merry Christmas and Happy Holidays
Dan Baumann
Here's a great example of a way to generate some more business. Offer gift
vouchers for handyman services.
Example of a Handyman Gift Certificate from Creative Contracting in Philadelphia.
Join ChiefExperts
